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Amount of data (coverage). Cost per media property. Cross referencing. Customer effort score (CES). Ad network⏎
Addressable tv. Attribution model. Addressable tv. Break even (be) response rate. Closed loop analysis⏎
Current state. Believability and reputation. Customer effort score (CES). Behavioral targeting. Cpm⏎
Accuracy. Cross-device marketing. Creepy factor. Ad serving. Cross-device marketing⏎
Audience management. Audience management. Beacons. Conversion rate. Consistent representation⏎
Allowable acquisition cost (AAC). Brinker's map. Ad server. Add-on items. Customer acquisition cost (CAC)⏎

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