Teil 1: 1:1 marketing – customer experience score – Marketingbegriffe | Kurs Wirtschaft und Büro

Leg deine Finger auf die Grundreihe und tippe dann das erste B, um zu beginnen.

Beacons. Call-to-action. Collaborative filtering. Ad suppression. Brinker's map⏎
Addressable advertising. Audience management. Customer data integration (CDI). Click through rate (CTR). Anonymized data⏎
Allowable acquisition cost (AAC). Continuity offer. Absolute minimum test size. Content management. Consistent representation⏎
1st party data. Cross-device marketing. Creepy factor. Continuity offer. Collaborative filtering⏎
Conversion rate. Content management. Channel. Customer experience (CX). Call-to-action⏎
Continuity offer. Consistent representation. Buy one, get one (BOGO). Contextual advertising. Abandon rate⏎
Bounce rate. A/b split. Algorithm. Content management. Agency trading desk⏎
Ad serving. Channel. Cross referencing. Call-to-action. Creepy factor⏎
Concise representation. Allowable acquisition cost (AAC). Attribution. Creepy factor. Ad exchange⏎
Attribution. Cumulative cost per lead. Cookies. Add-on items. Customer acquisition cost (CAC)