keynote - important thing, chief thing⏎
incompetence - lack of skill or ability⏎
illicit - illegal, disallowed by law⏎
mediocre - average, not very good, middling, inferior⏎
goal - aim, objective, ultimate⏎
lead - control, ahead, guide, advantage, direct⏎
gratis - free, uncharged⏎
flourish - grow, develop, prosper, be fruitful⏎
economic - profitable, cost-effective, viable, financial, commercial, trading⏎
equity - money, capital, funds, asset, share⏎