markdown - cheapen, reduce price⏎
heartland - centre, focus, epicentre, middle, core, heart, heartlands (usually an area of something successful or popular)⏎
efficient - operative, not wasteful, skillful⏎
evaluation - opinion⏎
get - obtain, receive, understand⏎
firm - business, company⏎
manager - boss, head, director, controller⏎
erode - weaken, impair, reduce⏎
incompetence - lack of skill or ability⏎
endorse - support, approve⏎