enhance - improve, highlight⏎
latent - concealed, lurking⏎
mandate - official order or instruction charge, trust⏎
evade - avoid, elude⏎
excessive - exorbitant, unwarranted, superfluous, unreasonably high⏎
kudos - prestige, esteem⏎
ethic - moral, principle⏎
markdown - cheapen, reduce price⏎
halo-effect - feelgood factor, positive reflection, positive association, reflected glory⏎
economic - profitable, cost-effective, viable, financial, commercial, trading⏎