evaluate - appraise, estimate, guess, assess⏎
image - impression, picture, copy, reflection⏎
helpdesk - service, assistance, support, information (department or team or group)⏎
headway - gain, progress, increase, rise, improvement⏎
exorbitant - overpriced, dear, extortionate⏎
hardball - aggression, firmness, determination⏎
halo-effect - feelgood factor, positive reflection, positive association, reflected glory⏎
exceed - outdo, be superior, overstep⏎
emerge - appear, be disclosed⏎
lucrative - profit-making, gainful, money-making⏎