upmarket - expensive, dear, good quality⏎
uneconomic - wasteful, unprofitable⏎
voluntary - uncharged (fee), offered, done willingly⏎
territory - area, zone, ground, pitch⏎
vacation - holiday⏎
strapline - slogan⏎
rules - regulations, orders⏎
seek - pursue, look for, search, try to obtain⏎
rise - ascend, increase in amount or level⏎
tangible - touchable, existing, clearly seen⏎