rival - competitor, contender⏎
yardstick - gauge, a measure⏎
white elephant - bane, useless (big, expensive) thing⏎
rules - regulations, orders⏎
undue - unreasonable, unnecessary, unwarranted, undeserving⏎
saturate - drench, overproduce, over supply⏎
tactical - schematic, worked out, carefully planned, strategic⏎
voluntary - uncharged (fee), offered, done willingly⏎
scale - range, spectrum, measure, gauge⏎