rules - regulations, orders⏎
retract - recant, withdraw a statement make smaller in amount or value⏎
shortfall - shortage, less (than is needed)⏎
used - second-hand, pre-owned, employed, utilised, utilized⏎
serve - provide, help, spend time, do duty for⏎
vendor - seller, supplier⏎
shopper - buyer, purchaser⏎
unprofitable - uneconomic, unproductive, profitless⏎
zeal - keenness, willingness, enthusiasm⏎
salvage - restore, save (from being destroyed)⏎