seller - vendor, trader⏎
slash - reduce something by a large amount cut⏎
ultimatum - conditions, final warning, threat, deadline⏎
restraint - limit, moderation⏎
value - worth, price, importance⏎
strapline - slogan⏎
white elephant - bane, useless (big, expensive) thing⏎
slogan - by-line, tag line, maxim, advertisement⏎
unprofitable - uneconomic, unproductive, profitless⏎
rules - regulations, orders⏎