Attribution. 360 degree customer view. Buy one, get one (BOGO). Closed loop analysis. Completeness⏎
Bounce rate. Cpm. Audio. Buy one, get one (BOGO). Contact strategy⏎
Call-to-action. Addressability. Cross referencing. Customer data integration (CDI). 360 degree customer view⏎
Click through rate (CTR). Consistent representation. Cross-device marketing. Accuracy. Beacons⏎
Concise representation. Completeness. Campaign management. Behavioral targeting. Consistent representation⏎
Cross-device marketing. Analytics. Audio. Amount of data (coverage). Big data⏎
Accuracy. Cookies. Contact strategy. Current state. 3rd party data⏎
Agency trading desk. Customer data integration (CDI). Conversions. Buy one, get one (BOGO). 360 degree customer view⏎
Customer acquisition cost (CAC). Believability and reputation. Addressable tv. Anonymized data. Conversion rate⏎
Beacons. 2nd party data. Access. Audio. Consistent representation⏎