Successful sends. Roi or romi (return on marketing investment). Standard display. Sensitive pii. Representative samples⏎
Voice of the employee (VOE). Target leads. Soft bounces. Voice of the institution (VOI). Rich media⏎
Response rate. Successful sends. Roi or romi (return on marketing investment). Site-based retargeting. Web analytics⏎
Video content/marketing tools. Target cost per lead (CPL). Secure. Yield optimization. Visitors⏎
Real time bidding. Word of mouth. Voice of the customer (VOC). Unsubscribe rate. Soft offers⏎
Verbatims. Referral traffic. Random sampling. Sell side platform (SSP). User experience design⏎
Unique opens. Segmentation. Unique visitors. Rich media. Structured data⏎
Relative performance. Total sends. Responsive design. Retargeting (CRM). Responsive design⏎
Relevancy. Sensitive pii. Tolerable error variance. Roll up map. Unique opens⏎
Verbatims. Recency, frequency, monetary analysis (RFM). Required response rate. Referral traffic. Sale offer⏎