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Add-on items. Consistent representation. Attribution modeling. Amount of data (coverage). Audience management⏎
Cpm. Clusters. Customer data integration (CDI). Cross-channel/multichannel/omnichannel marketing. Addressability⏎
Big data. Contact strategy. Collaborative filtering. Believability and reputation. Addressability⏎
Cookies. 2nd party data. Creepy factor. Ad serving. 3rd party data⏎
Abandon (outbound). Break even (be) response rate. Amount of data (coverage). Big data. Audience management⏎
Addressable advertising. Audience-based advertising. Analytics. Broadcast email. Customer acquisition cost (CAC)⏎

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