Clusters. Click through rate (CTR). Buy one, get one (BOGO). Customer acquisition cost (CAC). Believability and reputation⏎
Cumulative cost per lead. Ad exchange. Abandon (outbound). 360 degree customer view. Customer effort score (CES)⏎
Content-based advertising. Behavioral targeting. Campaign management. Current state. Bounce rate⏎
Current state. Allowable acquisition cost (AAC). Allowable acquisition cost (AAC). Analytics. Ad server⏎
Ad exchange. Attribution model. Abandon (outbound). Audio. Cpm⏎
Attribution modeling. Anonymized data. Crm/customer database management. Blended staffing option. Abandon (inbound)⏎
Believability and reputation. Concise representation. Completeness. Content-centric lead nurturing. Brinker's map⏎
Analytics. Audience management. Amount of data (coverage). Addressability. Click through rate (CTR)⏎
Creepy factor. Accuracy. Believability and reputation. Completeness. Ad exchange⏎
Api. Break even (be) response rate. Customer experience score. 3rd party data. Average revenue per user (ARPU)⏎