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Contact strategy. Customer acquisition cost (CAC). Collaborative filtering. Customer data integration (CDI). Attitudinal data⏎
Beacons. Absolute minimum test size. Big data. Anonymized data. Access⏎
Contextual advertising. Cross-channel/multichannel/omnichannel marketing. Contact strategy. Abandon (inbound). Accepted (aka delivered) rate⏎
Ad exchange. Attitudinal data. Cross-channel/multichannel/omnichannel marketing. Average revenue per user (ARPU). Cost per media property⏎
Attitudinal data. Brinker's map. Cross-channel/multichannel/omnichannel marketing. Anonymized data. Beacons⏎
Call-to-action. Cookies. Agency trading desk. Addressable tv. Concise representation⏎

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