Collaborative filtering. Believability and reputation. Absolute minimum test size. Accepted (aka delivered) rate. Click through rate (CTR)⏎
Addressability. Audience management. Ad network. Audience management. Anonymized data⏎
360 degree customer view. Bounce rate. 1st party data. Allowable acquisition cost (AAC). Blended staffing option⏎
Api. 1st party data. 1:1 marketing. Accuracy. Agency trading desk⏎
Brinker's map. 1st party data. Conversion rate. Customer effort score (CES). Crm/customer database management⏎
Ad server. Click through rate (CTR). Cost per media property. 2nd party data. Absolute minimum test size⏎
1st party data. Break even (be) response rate. Cumulative cost per lead. 2nd party data. Channel⏎
Attribution modeling. Addressable tv. Conversions. Customer effort score (CES). Amount of data (coverage)⏎
Beacons. Customer data integration (CDI). Addressability. Cross referencing. Agency trading desk⏎
Allowable acquisition cost (AAC). Ad suppression. Abandon (inbound). Buy one, get one (BOGO). Campaign management⏎