Buy one, get one (BOGO). Current state. Content-centric lead nurturing. Add-on items. A/b split⏎
Clusters. Contextual advertising. Abandon (outbound). Addressable tv. Continuity offer⏎
Campaign management. Continuity offer. Break even (be) response rate. Access. Add-on items⏎
Click through rate (CTR). Attitudinal data. Audience management. Buy one, get one (BOGO). Behavioral targeting⏎
Attribution model. Amount of data (coverage). Click through rate (CTR). Current state. Attitudinal data⏎
Abandon (inbound). Audience-based advertising. Contextual advertising. 1:1 marketing. Behavioral targeting⏎
Collaborative filtering. Cpm. 1:1 marketing. Ad network. Attribution modeling⏎
Concise representation. Average revenue per user (ARPU). Creepy factor. Beacons. Buy one, get one (BOGO)⏎
Completeness. Analytics. Brinker's map. 3rd party data. Current state⏎
Abandon (outbound). Continuity offer. Current state. Attribution modeling. Abandon rate⏎