Current state. 1st party data. Abandon (outbound). 1st party data. Call-to-action⏎
Add-on items. Contextual advertising. Ad serving. Audience management. Closed loop analysis⏎
Absolute minimum test size. Ad suppression. Algorithm. Break even (be) response rate. Ad suppression⏎
A/b split. Audience-based advertising. 1:1 marketing. Click through rate (CTR). Attribution⏎
Closed loop analysis. Agency trading desk. Campaign management. Customer acquisition cost (CAC). Campaign management⏎
Current state. Agency trading desk. Crm/customer database management. Concise representation. Collaborative filtering⏎
Cross referencing. Ad server. Absolute minimum test size. Attribution modeling. Channel⏎
Continuity offer. Big data. Abandon rate. Ad exchange. Anonymized data⏎
Closed loop analysis. Concise representation. Buy one, get one (BOGO). Break even (be) response rate. Buy one, get one (BOGO)⏎
Analytics. Cost per media property. Accuracy. Conversions. Customer effort score (CES)⏎