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Behavioral targeting. Algorithm. 1st party data. Beacons. Conversion rate⏎
Click through rate (CTR). Concise representation. Collaborative filtering. Addressable tv. Audience management⏎
Anonymized data. Beacons. Continuity offer. Content-centric lead nurturing. Break even (be) response rate⏎
2nd party data. Cost per media property. Amount of data (coverage). Concise representation. Ad serving⏎
Api. Absolute minimum test size. Channel. Closed loop analysis. Anonymized data⏎
Ad serving. Ad exchange. Crm/customer database management. Cost per media property. Break even (be) response rate⏎

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