A/b split. 3rd party data. Buy one, get one (BOGO). Channel. Add-on items⏎
Call-to-action. Beacons. Allowable acquisition cost (AAC). Audience management. Customer experience (CX)⏎
Average revenue per user (ARPU). Collaborative filtering. Closed loop analysis. Continuity offer. Break even (be) response rate⏎
Cpm. Contact strategy. Customer experience score. Audience management. Attribution model⏎
Customer effort score (CES). Access. 360 degree customer view. Bounce rate. Addressability⏎
Ad exchange. Bounce rate. 1:1 marketing. Contextual advertising. Conversion rate⏎
Consistent representation. Algorithm. Clusters. Customer effort score (CES). Ad exchange⏎
Current state. Analytics. Analytics. Channel. Blended staffing option⏎
Addressability. Concise representation. Concise representation. 360 degree customer view. Analytics⏎
A/b split. Believability and reputation. Cross referencing. Cpm. Ad network⏎