Multichannel. Offline attribution. Onward transfer. Marketing clouds. Ppc⏎
Key performance indicators (KPI). Modeling. Mobile marketing. Page views. Moments of truth⏎
Price. Location-based ads. Mix optimization. Placement targeting types. Online data⏎
Promotional site. Pseudonymity. Interpretability/ease of understanding. Market research/surveys. Onward transfer⏎
Marketing silos. Marketing stack. Placement targeting. Pixels. Mobile web⏎
Path to purchase. Ipoint/interaction point. Multichannel. Neural network modeling. Look-alike modeling⏎
Online. Permanent site. Messaging. Mobile marketing tools. Predictive segmentation models⏎
Modeling cost. Process metrics. Path to purchase. Programmatic marketing. Paying for displays⏎
Offer. Net promoter score. Location-based ads. Primary on-page-keywords. Mobile search⏎
Mobile apps. Pseudonymity. Process map. Mobile search. Modeling cost⏎