Mobile marketing tools. Online. Objectivity. Marketing clouds. Predictive segmentation models⏎
Open rate. Match rates. Personae. Price skimming. Paying for displays⏎
Optimal frequency. Offline data. Linking pages. Probabilistic matching. Limited time offer⏎
Mobile apps. Price skimming. Probabilistic matching. Persona (buyer profile). Modeling cost⏎
Profit & loss measure. Marketing silos. Life time value (ltv). Objectivity. Promotional site⏎
Ppc. Personally identifiable information (PII). Marketing resource management (MRM). Native advertising. Mobile advertising⏎
Loyalty. Mobile marketing tools. Marketing stack. Life time value (ltv). Loyalty⏎
Path to purchase. Moments of truth. Offline attribution. Lifecycle/journey. Offline attribution⏎
Placement targeting. Offline data. Nth. Loyalty. Ipoint/interaction point⏎
Multichannel. Paying for displays. Offer. Path to purchase. Logistic regression⏎