Path to purchase. Marketing silos. Net promoter score. Offline. Modeling cost⏎
Marketing stack. Linking pages. Online video advertising. Logistic regression. Mobile search⏎
Offline. Mass customization. Pseudonymity. Online data. Price skimming⏎
Marketing stack. Omnichannel. Interpretability/ease of understanding. Messaging. Offer⏎
Marketing stack. Modeling cost. Marketing clouds. Path to purchase. Offline attribution⏎
Net promoter score. Marketing stack. Probabilistic matching. Modeling cost. Mobile marketing tools⏎
Predictive segmentation models. Price. Profit & loss measure. Pixels. Placement targeting⏎
Mobile web. Pain points. Personally identifiable information (PII). Loyalty. Modeling⏎
Objectivity. Marketing resource management (MRM). Online. Marketing resource management (MRM). Offline⏎
Neural network modeling. Offline data. Look-alike modeling. Page views. Match rates⏎