Objectivity. Match rates. Online data providers. Pixels. Personae⏎
Location-based ads. Offline. Marketing clouds. Marketing resource management (MRM). Pseudonymity⏎
Net promoter score. Open rate. Mass customization. Predictive segmentation models. Profit & loss measure⏎
Pixels. Offline attribution. List brokers. Mobile marketing tools. Privacy⏎
Modeling cost. Profit & loss measure. Life time value (ltv). Linking pages. Niche market⏎
Programmatic advertising. Onward transfer. Profit & loss measure. Open rate. Match rates⏎
Pixels. Mass customization. Path to purchase. Interpretability/ease of understanding. Page views⏎
Process metrics. Predictive segmentation models. Mix optimization. Marketing resource management (MRM). Probabilistic matching⏎
List brokers. Price. Price penetration. Mobile web. Onward transfer⏎
Personae. Profit & loss measure. Niche market. Personally identifiable information (PII). Niche market⏎