Mass customization. Pseudonymity. Key performance indicators (KPI). Personae. Ipoint/interaction point⏎
Process map. Permission email marketing. Online. Offer. Process metrics⏎
Programmatic advertising. Predictive regression models. Look-alike modeling. Multichannel. Key performance indicators (KPI)⏎
Modeling. Open rate. Logistic regression. Mobile marketing. Psychographics⏎
Moments of truth. Online. Predictive regression models. Onward transfer. Path to purchase⏎
Personally identifiable information (PII). Mobile apps. Offline attribution. Online. Native advertising⏎
Messaging. Mix optimization. Predictive regression models. Market research/surveys. Price⏎
Mobile marketing. Marketing resource management (MRM). Marketing clouds. Mobile marketing tools. Key performance indicators (KPI)⏎
Premium publisher. Marketing clouds. Nth. Limited time offer. Marketing stack⏎
Path to purchase. Loyalty. Placement targeting. Path to purchase. Objectivity⏎